So as the wine industry continues to doubt the viability of millennials as a valuable demographic, we have this. It seems that not only is the “young crowd” not buying enough wine, now they’re actually hurting business!
He [Bruce Cousins of Armida] lost business because serious wine buyers didn’t have the patience for the traffic, he added.
"People think ‘Oh my God,’ and they turn around and keep going. So they (the young crowd) kind of scare business away," he said. "In the past I’ve said … these tasters are our future customers and we need to take care of them and service them. But there’s just too many of them. You just can’t do it."