I firmly believe the wine industry can learn a lot from the transformations that are already occurring in other industries as a result of social media.
If you’re in the wine industry and are a social media skeptic (or even a proponent), please take the time to watch the following video. To make this a more interesting experiment, substitute recording industry terms with analogous wine industry terms as you watch and listen.
Substitute “recording industry” with “wine industry”.
Substitute “tv” with “distributor controlled selection” or “control state”.
Substitute “grammy awards” with “traditional wine scores”.
Granted the substitutions above aren’t perfect and the wine industry has its own unique challenges. However, I think they’re close enough to assess similar impacts, and more importantly, the opportunities in front of us.